Introducing Apple Intelligence for iPhone, iPad, and Mac

SUMMARY

Apple has introduced Apple Intelligence, a personal intelligence system for iPhone, iPad, and Mac that combines generative models with personal context to deliver useful and relevant intelligence. The system is deeply integrated into iOS 18, iPadOS 18, and macOS Sequoia and is designed to respect user privacy. New features include writing tools, image creation capabilities, and a new standard for privacy in AI. Siri has also been enhanced with richer language-understanding capabilities and a new design. The system will be available in beta this fall in U.S. English. Apple Intelligence is set to launch this year, with beta testing beginning in the summer and a public release in the fall as part of iOS 18, macOS Sequoia, and iPadOS 18. The technology will be available on select iPhones, Macs, and iPads, including the iPhone 15 Pro, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, and various iPad Pro and iPad Air models. Apple Intelligence will offer features such as image tools for creating original images, a new Siri with enhanced capabilities, and language tools for analyzing and revising writing. However, at launch, the technology will not be supported on devices such as the Apple Watch, HomePod, or Vision Pro. It is expected that Apple Intelligence will eventually be available on all Apple products, but for now, it will be limited to select devices. Apple has confirmed that its upcoming Apple Intelligence toolset will feature integration with ChatGPT to help field user queries that Siri can’t handle on its own. There are rumors that Google Gemini could join ChatGPT as one of two Siri-compatible chatbot options in Apple Intelligence. This integration could see iPhone, iPad, and MacBook users given the option to use the cloud-based powers of ChatGPT or Google Gemini when Siri is unable to answer a query on-device. Apple will reportedly announce its collaboration with Google in September, aligning with the assumed launch of Apple Intelligence, iOS 18, and the iPhone 16 line. Apple's long-term plan is to make money off Apple Intelligence by getting a cut of the subscription revenue from every AI partner that it brings onboard. It is likely that Apple will launch a paid version of Apple Intelligence which incorporates the premium, fee-paying features of ChatGPT and Google Gemini, respectively. Apple had brief conversations with Meta about incorporating its Llama chatbot into Apple Intelligence, but the iPhone maker allegedly decided against a partnership due to privacy concerns and a preference for Google’s superior AI technology. Apple may eventually charge a subscription fee for access to its AI-powered iPhone features, according to Bloomberg's Mark Gurman. This move would align with Apple's strategy to reduce reliance on hardware sales and generate additional revenue from its massive user base. The AI features, known as Apple Intelligence, are set to launch as a free beta this year, but a paid monthly service, potentially called Apple Intelligence Plus, could be released in the future. This shift towards a paid version will take time, as the features are still new and Apple needs to gauge consumer reception. The move could potentially boost sales of recent Apple devices, as Apple Intelligence is only available on certain models. Other companies, such as Samsung, are also considering a paid model for their AI features. We can expect to learn more about new AI features from Apple, Samsung, and Google in the coming months. Apple has announced its new AI system, Apple Intelligence, which is designed to protect user data by processing core tasks on the device and using a cloud-based system called Private Cloud Compute (PCC) for more complex requests. This system aims to provide end-to-end encryption for cloud AI, preventing anyone from accessing user data. In comparison, Android's "hybrid AI" used on Samsung Galaxy devices and Google's Nano range processes some AI tasks locally but leverages the cloud for more advanced capabilities, potentially posing risks of data interception or misuse. Experts have praised Apple's privacy system for its AI, while noting that there is currently nothing else quite like it.

REFERENCES

• Introducing Apple Intelligence for iPhone, iPad, and Mac(original source)
• This is every device that will support Apple Intelligence at launch(original source)
• Apple Intelligence tipped to feature Google Gemini integration at launch, as well as ChatGPT(original source)
• Apple rumored to announce integration with Google Gemini this fall(original source)
• Apple Intelligence May Eventually Cost You(original source)
• How Apple Intelligence’s Privacy Stacks Up Against Android’s ‘Hybrid AI’(original source)