The Colgate Optic White Renewal Toothpaste is Effective &amp; SafeThe new Colgate Optic White Renewal Toothpaste helps users achieve a brighter smile without a trip to the dentist.
The Colgate Optic White Renewal Toothpaste meets rising consumer demand for at-home teeth whitening solutions that work without damaging teeth in the process.
At-home Whitening Solutions - Consumers increasingly prefer convenient, at-home teeth whitening options over traditional in-office treatments.
Enamel-safe Whitening - There is a growing market for teeth whitening products that promise effective results without harming enamel.
Oral Care - The oral care industry sees continuous innovation with products offering advanced, yet gentle, whitening solutions.

Enamel-Safe Whitening Toothpastes