Concerns Over Ad Spend EfficiencyA stakeholder raised concerns regarding ad spends, noting that despite significant investments in advertising over the past three to four years, revenue has still declined.
They also asked for further clarification on the relationship between ad spend and subscriber growth.
Currently, the company’s investor presentation doesn’t provide a breakdown of ad spend allocation.
“Some market ad spend has gone up just because there is increasing marketing spend much more than what is required for the market.
In certain regions, ad spend has been elevated to ensure a competitive presence.

Matrimony.com Earnings Call: Revenue decline, ad spend, more