Colorado Buffaloes head football coach Deion Sanders addressed his former player Travis Hunter's decision to deactivate social media accounts in response to comments about Hunter's fiancée, Leanna Lenee.
Hunter and Lenee’s Instagram accounts were deactivated Dec. 23, days after Hunter won the Heisman Trophy.
During the ceremony, social media discussion about the event included several harsh criticisms of Hunter and Lenee as a couple.
As a former college and future pro athlete with an NIL valuation of $5.2 million, according to On3.com, Hunter's social media account activity is likely directly tied to endorsements.
CLICK HERE TO GET THE FOX NEWS APPAt least one social media video appeared to show Lenee remaining in her seat moments after Hunter was named the 2024 Heisman recipient.

Deion Sanders criticizes Travis Hunter for deactivating social media after online comments about fiancée