Rooney’s decision was especially surprising given the TV market has been so driven by book IP, with option prices rising sharply and demand bigger than ever.
Many original shows landed, while book adaptations such as Slow Horses and Nine Perfect Strangers were in vogue.
However, Wall Street’s lockdown enthusiasm for streaming waned just as the TV advertising market crashed in 2022.
Around 80% of Made Up Stories’ slate is acquired book IP from the likes of long-time collaborator Liane Moriaty.
Of course, the wider TV market is conservative and slow-moving right now, and that can have significant impact on its constituents.

Why TV Joined The Book Club: Novel Ideas Remain Hot In A Cautious Market