Sony Pictures Television is launching a new business reality show format titled “The Ultimate Hustle” at Mipcom this week, Variety can confirm.
Popular on Variety“The Ultimate Hustle” was developed by Irish production company Animo TV, winning the Content London format pitch competition in 2023.
“‘Ultimate Hustle’ is simply a brilliant, fresh new business reality format, perfectly attuned to contemporary social trends.
We are very excited to partner with Animo TV and bring the hustle to the market at Mipcom”.
Debbie Thornton, managing director at Animo TV, added: “Animo is delighted to partner with Sony Pictures Television to bring ‘The Ultimate Hustle’ to a global production partners and broadcasters.

Sony Pictures Television Launches New Business Reality Competition Format ‘The Ultimate Hustle’ (EXCLUSIVE)