There’s been a wave of brands embracing maximalism in fresh and exciting ways over the past few years.
Here are four ways this year’s design trends edge towards a more understated aesthetic, while creating enough space to maintain and communicate a brand’s unique personality and individual expression.
While maximalist in its use of vibrant colours and bold typography, the ‘not quite minimalism’ trend retains a focus on negative space, clean lines, and uncluttered layouts.
As we increasingly value simplicity, sustainability, and intentional design, brands may find that minimalism – with a reimagined approach –meets these demands better than its outlandish cousin, maximalism.
For more predictions, see our 2025 graphic design trends, illustration trends and logo trends.

Has maximalism finally had its moment? How 'understated' may be 2025's buzzword