The Longevity Paradox:... Gundry MD, Dr. Steven R Best Price: $3.49 Buy New $8.18 (as of 10:31 UTC - Details)Which brings us to social media, and the possibility that it isn’t actually “media” at all, and we’ve obscured its true nature by mis-categorizing it as “media.” This distinction isn’t merely academic; it has significant real-world consequences.
Yes, social media platforms have news feeds from traditional media, but this is a sideline to their core model, which is in effect a global message board that is open to any registered user.
The potential to build an audience of hundreds, thousands or even millions is addictively attractive, and so social media platforms (and their cousin, search) have billions of users.
Next, let’s consider the revenues and data collection of traditional media and social media.
Traditional media was limited to display ads in print, and the equivalent broadcast ads on radio and TV.

Is Social Media Actually 'Media,' Or Is It Something Else?