Lunar New Year shopping: Hong Kong and Shenzhen battle for dollars and dealsListen to this articleShoppers check Lunar New Year products at a wholesale market in Shenzhen, China.
Wang Hua, Freshippo's head of operations in Shenzhen, said the initiative was popular with many Hong Kongers.
Many Hong Kongers also chose to shop for Lunar New Year gifts in Shenzhen instead of locally.
"Here, I can purchase everything at once in elegantly boxed packaging, which feels more dignified than the transparent bagged mushroom or sausage in Hong Kong."
Several Hong Kong tour operators, including Wing On Travel and Sunflower Travel, offer two-day Lunar New Year shopping tour groups to Shenzhen, Zhongshan and Dongguan ranging from HK$468 to HK$600 per person.