On Tuesday, a top PepsiCo strategy executive told Reuters that PepsiCo has begun using more of retailers' own data on their sales of PepsiCo products to better forecast demand and make its supply chain more efficient.
"We are increasingly sharing data" with retailers, said Angelika Kipor, PepsiCo's senior vice president, strategy and transformation.
She added that PepsiCo is sharing its forecasting data with the biggest retailers in the world.
“Some of it is the level of maturity of your relationship (with the retailers) – the level of trust, the level of the (retailers’ digital capability)," Kipor said.
Artificial intelligence allows PepsiCo to quickly process large amounts of data, Kipor said on Tuesday.

PepsiCo, retailers share purchase data to improve sales forecasting, exec says By Reuters