First, consider the direct and indirect costs for website maintenance, pay-per-click, SEO, retargeting, and social media campaigns that drive those phone calls.
If nothing else, properly responding to phone calls is a terrific chance to make a positive first impression and set the tone for the guest’s stay.
I’ve heard real calls from real callers across a huge diversity of lodging companies, from midscale through ultra-luxury.
Following are some training tips for leaders who recognize the huge opportunities that phone calls represent.
Incentivize phone bookings.

Pick Up Your Calls To Pick Up More Bookings!