Is media really the problem?
It’s just an uncomfortable space for media agencies because it re scopes them a bit.”“ROAS is not a goal!
The unit blends data, media, creative and production and aims to unify resources, partnerships and the full supply chain into one operation.
The unit blends data, media, creative and production and aims to unify resources, partnerships and the full supply chain into one operation.
That’s always the litmus test I have.” — Kevin Rettig, senior director, marketing platforms &amp; privacy, Marriott International, speaking at Digiday’s Media Buying Summit last week.

Media Buying Briefing: Overheard at the Media Buying Summit