Politics are inherently controversial, and during an election season, viewers get fatigued and frustrated by the ceaseless parade of combative political ads.
TV and video measurement provider iSpot is fielding a lot of election season concerns from buyers, as political ad spend increases in the weeks leading up to the 2024 presidential election.
According to the survey, 23% of Americans say they’re annoyed by political ads, but their annoyance doesn’t carry over to brand ads that surround political campaigns.
The report specifically compares the current election season with the three-month period preceding the 2016 and 2020 elections.
The research also suggests some viewers are actually more receptive to seeing nonpolitical ads during election season.

Don’t Go Dark On Advertising During Election Season, New Research Suggests